Analysis of auction data for horses and influence factors on pricing

The aim of this investigation was to give the horse breeder information on how the selling price for a riding horse is calculated, based on its attributes. Therefore we analysed data from the auctions of the Hanoverian Association from 1994 to 2004. The paid price for a riding horse was based on different factors such as the auction year, the auction type, the sex, the colour, the body size, the health status based on the x-ray results, the estimated breeding values, the pedigree and the evaluations of the movements, rideability and jumping performance from the selection dates. Highly significant were the auction type and the total estimated breeding value for dressage. The higher the estimated breeding value, the higher the paid price for a riding horse. Concerning the sex, stallions followed by geldings and mares attained the best revenue. The colour of a horse was also of relevance for the customer, favoured were rare coats which are sparsely offered on the market. These are horses with a black, dark chestnut, dark brown or white coat. The most important movement was the canter. Customers paid the most for horses with high values in canter. Unexpectedly, there was no big influence from the trot and jumping performance on the paid price for a riding horse.

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